As a digital analyst I’m in charge of Web analytics, SEO (search engine optimization), and lead scoring for digital marketing campaigns. Part of Business Intelligence, I collaborate closely with our strategy team and consult to both clients and partners on various aspects of marketing analytics. Campaigns vary from automotive, healthcare, industrial, sciences, and more. The dynamic nature of these campaigns allow me to continually study a multitude of fields, and share data-driven insight. When schedule allows, I stay up-to-date with industry trends by attending seminars, webinars, and training, which the company encourages.
I learned about Marketing Associates when meeting a former colleague for lunch by Campus Martius. Aside from mutual professional interests, I was impressed with the company’s interest and contribution to the Detroit community. The initiative to support and be involved with non-profits, with a direct impact on our local community starts with our CEO, and is present in the camaraderie of my many colleagues. The positive mindset at the top is key to revitalize Detroit, and makes for a great working environment. And there’s always the beautiful riverfront when you need an analog stroll along our digital world.
| Job Title: |
Business Intelligence - Digital Analyst |
| Company: |
Marketing Associates |
| College: |
University of Michigan, College of Literature, Science and Arts, Computer Science, Ann Arbor, MI
|
| High School: |
West Bloomfield High School, West Bloomfield, MI
|
| Lives In: |
West Bloomfield |