PR/Marketing: Jobs Landed

As an Assistant Account Executive at Hermanoff, I act as the liaison among various clients and the public. I provide media relations support and brainstorming initiatives for clients. I'm responsible for drafting press releases and media advisories and distributing them to local and national media outlets, while securing placements. I also assist in planning, coordination and execution of special events. In addition, I oversee the social media department for additional outreach opportunities. I'm constantly thinking "outside the box" to discover new, innovated ways to increase the client's media exposure and brand awareness.  

In the role as Account Executive with Marketing Associates, I am responsible for uncovering new business opportunities as well as servicing existing client relationships.  It is my job to ensure we meet and exceed the expectations of our clients.  Over the last 40+ years, Marketing Associates has evolved into a full service, technology enabled marketing company and I am privileged to work for a company with such a solid reputation.  Coming to work and meeting new and interesting people on a daily basis is a truly rewarding!  

I'm one of a handful of department heads that lead up the Interactive and Multimedia services that RingSide Creative has to offer. We do everything Interactive from brainstorming, to design, to development and launch. A few of our specialty areas include, but are not limited to, websites, microsites, Flash-based websites and microsites, blogs, social media advertising, banner advertising, rich media advertising, iPhone applications, other mobile phone applications, kiosks, touch-screens, augmented reality, research and development, and much more. I typically end up touching all aspects of our capabilities because I came from an advertising agency background which taught me to become very flexible and willing to learn. Normally I have some influence in the creative direction and design on projects or head it up in a lot of cases. In other instances I might be the lead developer on a project as well, whether the job calls for HTML, PHP, JavaScript, CSS, Flash, or any combination of these and beyond. RingSide Creative as a company has quite the assortment of talent in-house. Some of RingSide Creative's talent includes directors, creative editors, finishing editors, audio composers, audio licensing experts, compositors, film specialists, Telecine and color specialists, motion designers, visual effects artists, CGI/3D artists, interactive/multimedia designers and developers, retouching artists, and branding/strategy specialists. This variety is definitely one of the elements that attracted me to RingSide Creative, and it's true to form everyday. They call it an "Integrated Media Studio™" which basically means that every discipline within the company works together to really just make a better end product for the client, and ideally in "one-stop". There are a lot of cases where I may be working on an interactive project and want to spruce up a project a little bit to add some value for the client. In most cases, all of the talent I need is right around the corner. All I have to do is make a quick call or walk down the hallway and talk to the audio department to see what they can do to help me with some custom audio for my project; or stop by the CGI/3D department to see if they could help me out with a project that might benefit from some 3D animation. There are many more instances where being "integrated" proves to be very beneficial and fun as well. In a nutshell, RingSide Creative is quite a talented and inspiring place to work.

As an AE for Vibrant I am responsible for developing and selling online advertising (in-text and contextually targeted banner campaigns) within the Michigan territory focusing on Automotive, CPG and large agency clients.  Vibrant’s products are unique as they bridge the gap between display/banner advertising and search.  I develop media plans for my clients taking into account their campaign objectives and customizing the plan to target specific keywords and sites in our network.  Our small Birmingham sales office has 4 great people that all work to continue growing the territory as Vibrant is committed to the Detroit market.  I am also very active in key advertising networking groups like 313 Digital and AdCraft Detroit.

My main objective as one of the account leads that works with the divisional retail teams at General Motors is to develop and execute effective marketing campaigns that create showroom traffic at dealerships.  The team works to rapidly take a GM sales event and turn the key messaging into a personalized direct mail/email piece that comes to the consumer directly from their dealership. It’s fun to dive into data, see where people are likely to be in their new car buying cycle and create a campaign to get them in that new car. I love working with the team I’m on—we have a great group of individuals who truly understand the automotive environment and pull together some amazing concepts in a very short time.  Turns out late night and weekends aren’t just for the medical profession!  This office also does event and digital marketing for a variety of clients. 

I help clients leverage and create custom interactive promotions to help cultivate one-to-one relationships between their brand and their customers. Campaigns can range from online sweepstakes to points-based loyalty programs. Since 1999, ePrize has successfully launched more than 5,000 promotions for 74 of the top 100 brands.

As an Associate Program Manager, I research and contact events nationwide, negotiate sponsorship opportunities and placement, develop tour schedules and logistics, train event staff, and book hotel accommodations and flights.

As Assistant Account Executive at BERLINE, my tasks range from writing press releases to helping coordinate social media campaigns and experiential marketing programs for our clients. It’s quite a shift from my previous work in newspapers across the state of Michigan, but I believe my background has given me a unique perspective when it comes to collaborating with media professionals and getting the word out about our clients.

At EventNext we create lasting brand experiences from ideation to execution and everything in between. As an Account Director, my main goal is to establish growing relationships with our clients and focus on their needs. We are passionate about creating what's next in event displays and event technology.

ePrize is the global leader of interactive promotions- we work with 74 of the top 100 brands, such as Coca-Cola, Disney, Proctor and Gamble, Clorox, The Gap and Dell. Our goal is to connect brands directly to consumers by motivating specific behavior (i.e. purchases, website visits, referrals). ePrize designs and manages all aspects of interactive promotions ranging from online sweepstakes to large scale points-based loyalty programs. As an Account Manager, I have the opportunity to play an active role in the growth and development of these client relationships by assisting in selling and managing promotions tailored specifically to our client's marketing objectives. The ePrize culture is all about passion, focus on excellence, accountability, delivering great work to great clients.....and of course having fun! Our team is filled with the most innovative, creative and talented group of people I have ever worked with.  

I am responsible for overseeing the media department and responsible for managing the client's media buying and planning needs. I also am in charge of placing ads in print outlets like magazines and newspapers as well as on TV, radio, internet, and search.  I am involved in strategic planning sessions, blog writing, designing and maintaining social media sites for clients and the agency.  I am a member of the new business team here at the agency.  Being at a smaller agency as allowed me to participate in many different ways beyond my job title.

Aspen Marketing Services is the largest privately-owned marketing services firm in the country.  With over 11 offices worldwide we specialize in direct mail marketing but are fully able to handle all aspects of corporate advertising.  I currently work on the General Motors account, with past positions on USAA and Brawny.  My position calls for the coordination of efforts between our data teams, creative teams, sales teams and my client.

I have over 10 years experience as a public speaker and 8 years experience in marketing communications, in both the corporate world and as an entrepreneur, which gave me the knowledge and passion to start my own business: GEMS Solutions. GEMS Solutions generates e-marketing strategies and solutions to provide small businesses with dynamic and interactive websites, purposeful social networking, creative and comprehensive web marketing strategies, and targeted online advertising. My responsibilities as President and Web Marketing Consultant include providing seminars and training courses on topics such as "How to use Web 2.0 for your Business," "Business Social Networking Strategies," "Harnessing the Power of Web Marketing," "Twitter 101 for Business," "Facebook 101 for Business," and more. Through a team of experts, I provide businesses with Web 2.0 websites and then train the business employees how to update and maintain the website content! My passion is helping small business owners design and implement a marketing and website plan within their budget and timeline! Since starting my company on April 15, 2009, my clients already include Ingersoll Township, Compassionate Care Home Healthcare Services, Christenson & Fiederlein PC, Homeland Building & Remodeling, Terry O'Brien Consulting Group LLC, Alden B. Dow Home & Studio and more.

As a copywriter, my job entails both strategic and conceptual thinking, a deep understanding of our consumers, and of course writing. But the words always come last. My background in promotions, event management and music keeps me well rounded and suited to always think big for our clients. I love working for CE because it thrives on Detroit. I’m extremely proud of our city, and even prouder to be working for a company that celebrates it.   

My primary responsibility is to retain and recruit subscribers for five B2B magazines by coordinating multiple promotional campaigns and developing new online/offline strategies. I also work on driving traffic to our websites using several different social networking mediums. Everyday I'm faced with exciting new challenges that always keep me on my toes!