Farmington music firm scores Super Bowl ads
It used to be a bait shop. Now, it's home to Yessian music, a firm that's created soundtracks for Budweiser and Hyundai commercials. At this year's Super Bowl their musical efforts could be heard in five different commercials. Excerpt: "Generally, Yessian will compete with several other companies to produce the best music for a particular commercial. For the Budweiser "Eternal Optimism" commercial, they wowed ad agency Anomaly with a mash-up of "She Sells Sanctuary" by The Cult and "Good Feeling" by Flo Rida that matches a visual movement through time, from the early 1940s to today. Rapper Flo Rida's 2011 hit doesn't readily evoke a 1950s aesthetic, but Emmy Award-winning composer Dan Zank, who works out of the New York office, was able to make the sound fit a different time period." Read the full story here.
It used to be a bait shop. Now, it’s home to Yessian music, a firm that’s created soundtracks for Budweiser and Hyundai commercials. At this year’s Super Bowl their musical efforts could be heard in five different commercials.
Excerpt:
“Generally, Yessian will compete with several other companies to produce the best music for a particular commercial. For the Budweiser “Eternal Optimism” commercial, they wowed ad agency Anomaly with a mash-up of “She Sells Sanctuary” by The Cult and “Good Feeling” by Flo Rida that matches a visual movement through time, from the early 1940s to today. Rapper Flo Rida’s 2011 hit doesn’t readily evoke a 1950s aesthetic, but Emmy Award-winning composer Dan Zank, who works out of the New York office, was able to make the sound fit a different time period.”
Read the full story here.
Related Articles
Partner Partner Content How Downtown Farmington is Balancing 40 Years of Legacy with a New Era of Social Entrepreneurship
In downtown Farmington, the shift from late spring to summer heat brings more than just patio dining and farmers’ markets; it’s ushering in a change in how businesses and the community work hand in hand.
In Photos: Cranbrook House and Gardens
Take a stroll with Metromode’s Managing Editor as she explores Cranbrook’s House and Gardens.
An Oakland County nonprofit is brewing success for immigrant entrepreneurs
Immigrant business owners and entrepreneurs can help revitalize and sustain Michigan’s economy.
