It used to be a bait shop. Now, it's home to Yessian music, a firm that's created soundtracks for Budweiser and Hyundai commercials. At this year's Super Bowl their musical efforts could be heard in five different commercials.
"Generally, Yessian will compete with several other companies to produce the best music for a particular commercial. For the Budweiser "Eternal Optimism" commercial, they wowed ad agency Anomaly with a mash-up of "She Sells Sanctuary" by The Cult and "Good Feeling" by Flo Rida that matches a visual movement through time, from the early 1940s to today. Rapper Flo Rida's 2011 hit doesn't readily evoke a 1950s aesthetic, but Emmy Award-winning composer Dan Zank, who works out of the New York office, was able to make the sound fit a different time period."
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