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State launches first-ever tourism industry plan

Wednesday, March 28, 2007

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Rochester, Royal Oak, Wyandotte, Ypsilanti, Mt. Clemens, Ann Arbor, Berkley, Birmingham, Dearborn, Detroit, Farmington, Ferndale, Grosse Pointe, Hamtramck, Northville, Plymouth, Pontiac

A team working on behalf of the 9,000 businesses, attractions and groups that comprise Michigan's tourism industry have devised a strategic plan.

Excerpt:

The plan's recommendations include:

Marketing the state nationally with a $30 million tourism promotion budget.
Boosting relationships with policymakers.
Promoting collaboration.
Expanding tourism-related research.
Improving hospitality training.

Read the entire article here.

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