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Macomb-OU Incubator launches blog for entrepreneurs

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Add this to your reading list: The Macomb-OU incubator is spawning not only new business, but a new communications forum. For the word on all things entrepreneurial, check in (and chime in!) to this new blog.

An excerpt from the first post:

"Are you familiar with the saying “The squeaky wheel gets the grease?” The basic idea is that the loudest or most noticeable problems get solved first. The first time I heard this was from my parents at age 15. I was applying for jobs, and whenever I wouldn’t get a response, they would recommend I follow up with a phone call.

While it seemed pushy at the time, I now embrace this concept. What I used to consider brash, I now consider assertive. Whether it is applying for jobs or seeking capital, do not be timid of reminding others of who you are and what you are trying to accomplish. Remember, you are not their first priority.

I put this advice into action most recently when creating a promotional video for my business. I needed legal rights to a song, but after emailing and calling the artist’s management and even the record label, I received no response. The next week, the artist happened to be performing in a nearby city. My partners and I arrived at the concert venue an hour early and managed to give the artist our t-shirt and business card. The next day, we received an apologetic call from his manager, and eventually we received the rights."

More here.
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