In the News

Pundits and press from around the country weigh in on Chrysler Super Bowl ad

Thursday, February 10, 2011

Nothing single handedly created more quality buzz about Detroit than Auburn Hills-based Chrysler's riveting Super Bowl ad, "Imported from Detroit." Local journos began writing about the longest and most expensive Super Bowl ad ever about as quickly as everyone began posting, tweeting and blogging about it on their favorite social media outlet. The rest of the world has become just as riveted and is talking about the ad, the city and the impact almost as quickly.

The Wall Street Journal takes a hard look at the ad's honesty and why that made it successful. NPR points out the ad does exactly what its supposed to do, "generate a lot of attention, most of it good."

Entertainment Weekly provides the behind-the-scene's aspect of the ad, including how the director who made the instant classic Super Bowl ad also directed "Smells Like Teen Spirit", arguably one of the greatest music videos ever.

Buffalo Rising points out how the ad can be used as an example of rebranding the Rust Belt.

Advertising Age points out how the commercial turns the region's malaise into a "gritty, fighting spirit" everyone can rally around.

AOL gives the inside story on how the commercial came about, and how it nearly didn't happen.

And not surprisingly, SmartPlanet takes a look at why spending $9 million on "Imported from Detroit" during the Super Bowl was a smart move for Chrysler.

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In the News

Pundits and press from around the country weigh in on Chrysler Super Bowl ad

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