Who needs a dry erase board when you can just write on the wall, or the table, or the chair? The catch is that it's still all dry erase! A couple of mad scientists - A.K.A. entrepreneurs - thought about a world where dry erase board paint existed. They sought out to create it and found an Ypsi company to help them realize their dream.
For three years, former classmates Morgen Newman, John Goscha and
Jeff Avallon sought help from specialty paint and chemical coating
laboratories. Two labs claimed it was impossible. Whiteboards are made
using high-intensity ovens. IdeaPaint needed something that could be
applied with a roller in a single coat. That wasn't going to happen,
the scientists said.
The young entrepreneurs refused to believe
it. "Our joke was, if we could put a man on the moon, we can make
dry-erase paint," says Newman, 25.
Then they found CAS-MI
Laboratories in Ypsilanti, Mich., where the scientists were willing to
give their plan a shot and even cover some of the development costs.
the help of $1 million from family, friends and a few angel investors,
the group spent the next four years fine-tuning their recipe.
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