So, a group in Detroit is planning to bring in 1000 creative jobs. Tim Smith, president of Skidmore - a Royal Oak design firm - writes in the Detroit Free press that it's not always about the jobs but the actual work. Keep the work in mind when filling these 1000 jobs.
Give a creative soul a challenging assignment, mix in the knowledge
that the client is willing to take a risk and get outside the "safe"
zone of pedestrian thinking and you will have a stampede of creative
people. And here's a real surprise for you: Detroit already has
world-class creative talent. If you want other creative talent to join
them, we must unleash the talent we have. Let the world see our talent.
And if we really want to unleash that talent, here's an
assignment for General Motors Corp. Chief Executive Rick Wagoner and
other CEOs in the region. Find the mobile phone number of your chief
marketing officer, marketing director, advertising manager or
communications director and ask: "Who do we use for our key creative
thinking and execution, and where are their offices located?"
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