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The D Brand - it's working!

Thursday, January 31, 2008

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Detroit

Efforts to create a "D Brand" to better market and promote the region, say experts, pointing to an increase in tourism they say is attributable to a better image.

Excerpt:

Chris Baum, senior vice president for sales and marketing for the DMCVB, said a report conducted by Indiana-based Strategic Marketing & Research shows Detroit received 100,000 additional visits worth $68.3 million to the local economy in 2007 as a result of the �D� Brand campaign. Baum presented the report Tuesday at the bureau�s membership meeting at the Detroit Institute of Arts.

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