What a difference a decade makes. Birmingham's Principal Shopping District has not only seen a rebound in retail and the opening of new office spaces, but by creating a better mix of businesses and amenities, the city has seen their downtown become a shopping, dining, entertainment, and community destination.
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"Yet, a philosophical change had already taken shape in Birmingham. A concerted move toward creating a better mix with retail, eateries, residential, entertainment venues and office space for financial, banking, legal, advertising and marketing professionals reignited the downtown.
The improved mix of uses, however, was accompanied by ample parking, an increased number of citywide events, aesthetic improvements and increased marketing that today even targets Canada."