GM installs bikeshare program on corporate campus

You know that bikesharing is here to stay when an automaker is using them for transportation on its grounds.

Excerpt:

"Even auto maker  General Motors  Co. is warming up to the car's two-wheeled nemesis. The company on Tuesday launched a system of 50 bikes on its sprawling 330-acre campus in Warren, Mich.

The 19,000 employees and contractors who work in its 61 buildings are often hard-pressed to find a parking that is close by, a spokeswoman said. And its shuttle buses don't stop at all the buildings, often forcing employees to walk long distances.

GM hopes the program will help it understand the increasing appeal of cycling to consumers who eschew driving for other means of transportation.

"We have to understand that to remain viable," the spokeswoman said."

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