A recent NY Times article about how small businesses found success through expansion during the recession uses Rochester-based Bandals as an example for how it's done.
"Lots of people advise staying aggressive during a difficult economy, but spending money when times are tough can be scary. This small-business guide looks at how Bandals and two other companies managed to do it.
CONSIDER NEW MARKETS When Mr. Sesti decided to focus on increasing revenue, his first thought was to find ways to balance the seasonality of Bandals, which sell best in warm months."
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