The house that Henry Ford built has decided to open its doors to social media geeks of every stripe, courting coverage from eco-bloggers to mommy-knows-best websites. The first conference of its kind (for Ford, that is) was called "Forward With Ford."
No word yet on whether they produced videos with cute kittens romping through the new Focus or a line worker getting I-beamed in the family jewels.Excerpt:
"After three days of behind-the-scenes access to Ford's engineering labs, opportunities to test-drive Ford's latest vehicles -- decked out with high-tech options such as Ford's self-parking system -- and keynote speeches by thought leaders Malcolm Gladwell and Joel Garreau, the nearly 200 media representatives in attendance left with plenty of fodder for stories.
But in a sense, the conference itself was the story.
For three days, Ford executives, engineers and communications staffers rubbed elbows with a ragtag group of self-proclaimed "social media geeks" from all walks of life. "
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