A Grand Rapids company has come up with a new spin on the storytelling craze - an evening of screw ups, bad ideas and set backs.
Excerpt:
The founders had held events in Detroit, Chicago, and other Michigan cities, when requests from Australia and India started to come in.
In mid-December, Failure: Lab launched a website that encourages its storytelling event planners to connect. The company relies on sponsorships and ticket sales to generate revenue, and they are looking to sign up global sponsors as part of its expansion plan.
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