Metro Detroit inventor Cheong-Choon Ng has a hit on his hands. Youth across the country are keeping their hands busy with this new bracelet kit.
"First there were slap bracelets, then friendship wristlets and Silly Bandz, and now comes the newest youth accessory obsession, the Rainbow Loom. It differs from its predecessors in that kids can express their creativity by forming the colorful rubber-band bracelets themselves.
"We are selling the Rainbow Loom like crazy!" says Christine Gorham, owner of Cherry Hill's Sweet & Sassy. The summer obsession, also sold at Learning Express, Michaels, Hallmark, and various independently owned toy stores as well as online, is flying off shelves so quickly that stores can't keep them in stock for long..."