In the News

Birmingham's Brogan and Royal Oak's ILG bring home industry awards

Royal Oak Patch & Brogan Thursday, May 24, 2012

Two words: Mobile learning. Could be the future. And Royal Oak-based Innovative Learning Group took home a Gold Hermes Creative Award for their multi-part learning series.

Excerpt:

"Royal Oak-based Innovative Learning Group has won a Gold Hermes Creative Award in the categroy of E-Communication Series for its email and video series, Mobile or Not…Here It Comes!, which is about applying mobile technology to learning."

Read the rest here.

BUT WAIT, there's more. Brogan beat out 11,000 other competing entries to win Telly Awards.

Excerpt:

"he Telly Awards, the premier award honoring local, regional and cable TV commercials and programs, video and film production and online commercials, has named Brogan & Partners a multiple winner of its 33rd annual awards. Brogan & Partners is honored to have its projects selected among nearly 11,000 entries from all 50 states and numerous countries. The announcement was made by Brogan Managing Partner, Ellyn Davidson.

Two Brogan & Partners projects – “STEM Interview” on behalf of the National Defense Education Partnership and “Secondhand Rose, Secondhand Smoke” on behalf of the Michigan Department of Community Health – were honored, the latter in two separate categories. “STEM Interview” received a Silver Telly, the Awards highest honor, in the not-for-profit category. “Secondhand Rose, Secondhand Smoke” was awarded both a Silver Telly in the public service category and a Bronze Telly in the not-for-profit category. "

Read the rest here.

Farmington music firm scores Super Bowl ads

Huffington Post Thursday, February 09, 2012

It used to be a bait shop. Now, it's home to Yessian music, a firm that's created soundtracks for Budweiser and Hyundai commercials. At this year's Super Bowl their musical efforts could be heard in five different commercials.

Excerpt:

"Generally, Yessian will compete with several other companies to produce the best music for a particular commercial. For the Budweiser "Eternal Optimism" commercial, they wowed ad agency Anomaly with a mash-up of "She Sells Sanctuary" by The Cult and "Good Feeling" by Flo Rida that matches a visual movement through time, from the early 1940s to today. Rapper Flo Rida's 2011 hit doesn't readily evoke a 1950s aesthetic, but Emmy Award-winning composer Dan Zank, who works out of the New York office, was able to make the sound fit a different time period."

Read the full story here.

Pundits and press from around the country weigh in on Chrysler Super Bowl ad

The Rest of the World Thursday, February 10, 2011

Nothing single handedly created more quality buzz about Detroit than Auburn Hills-based Chrysler's riveting Super Bowl ad, "Imported from Detroit." Local journos began writing about the longest and most expensive Super Bowl ad ever about as quickly as everyone began posting, tweeting and blogging about it on their favorite social media outlet. The rest of the world has become just as riveted and is talking about the ad, the city and the impact almost as quickly.

The Wall Street Journal takes a hard look at the ad's honesty and why that made it successful. NPR points out the ad does exactly what its supposed to do, "generate a lot of attention, most of it good."

Entertainment Weekly provides the behind-the-scene's aspect of the ad, including how the director who made the instant classic Super Bowl ad also directed "Smells Like Teen Spirit", arguably one of the greatest music videos ever.

Buffalo Rising points out how the ad can be used as an example of rebranding the Rust Belt.

Advertising Age points out how the commercial turns the region's malaise into a "gritty, fighting spirit" everyone can rally around.

AOL gives the inside story on how the commercial came about, and how it nearly didn't happen.

And not surprisingly, SmartPlanet takes a look at why spending $9 million on "Imported from Detroit" during the Super Bowl was a smart move for Chrysler.

Pure Michigan ads rake in awards, national attention

USA Today Thursday, August 19, 2010

Michigan is setting the standard for branding the right way and gathering a lot of positive attention while doing so. The Pure Michigan ad campaign continues to win awards and remind people how special the Great Lakes State really is, yet it's still having a hard time finding funding. Now that's Pure Michigan.

Excerpt:

PORT HURON, Mich. � This state's tourism ads make people feel good enough to cry. They give hope to the jobless and goose bumps to the jaded. Daily they win new fans on Facebook, new followers on Twitter. When they come on the radio, they inspire listeners to turn up the volume.

They even get people to visit Michigan.

The ads are the stuff of "Pure Michigan," a campaign to replace images of gutted cities and shuttered factories with visions of vineyards, lighthouses, waterfalls, sand dunes and the nation's longest fresh water coastline.

Designed to boost out-of-state tourism, Pure Michigan has boosted in-state morale.
"It's given Michiganders something to be proud of � a bit of redemption in the eyes of the nation," says Dan McCole, a Michigan State tourism professor.

Pure Michigan is a prime example of state "branding," the process by which a state (or any other place) plants a readily identifiable notion of itself in the national imagination. The goal is to make people visit, move there, do business there, or buy its products.

A branding success such as Pure Michigan, which has made www.michigan.org the most-visited state tourism website,is "not just a marketing campaign," says Mitch Nichols, a Phoenix-based consultant.

"It repositions the very identity of the state."

Read the rest of the story here.

The D Brand - it's working!

Crain's Detroit Business Thursday, January 31, 2008

Efforts to create a "D Brand" to better market and promote the region, say experts, pointing to an increase in tourism they say is attributable to a better image.

Excerpt:

Chris Baum, senior vice president for sales and marketing for the DMCVB, said a report conducted by Indiana-based Strategic Marketing & Research shows Detroit received 100,000 additional visits worth $68.3 million to the local economy in 2007 as a result of the �D� Brand campaign. Baum presented the report Tuesday at the bureau�s membership meeting at the Detroit Institute of Arts.

Read more here.

Adcraft Club honors creatives in The D on Nov. 28

Creative Energy Alliance Thursday, November 08, 2007

The Adcraft Club of Detroit will honor the community's advertising and marketing professionals with "The D Show," scheduled for 6- 11 p.m. Wednesday, Nov. 28 at the Max M. Fisher Music Center in Detroit.

Excerpt:

Now more than ever, we are seeing a convergence of Media, Creative, and Entertainment and Production. Now is the perfect time to bring these communities together. To that end, we have formed a council of agency, media, digital and production company representatives to recognize, each year, what is truly the best of our industrial strength ideas. We will be a sub-committee of Adcraft, which will handle the administration of the Council and The D Show.

Read about details here.

Pure Michigan ad campaign nabs top award

Great Lakes IT Report Friday, August 24, 2007

The "Pure Michigan" advertising campaign was named the best state advertising campaign by the National Council of State Tourism Directors.

Excerpt:

Travel Michigan vice president George Zimmermann said the Pure Michigan campaign had "driven the dramatic increase in volume" at the state's tourism and economic development Web site, www.michigan.org, which attracts more traffic than any other state tourism Web site.

Read the entire article here.

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