Silicon Valley entrepreneur and strategy consultant Sramana Mitra publishes an extended interview with Ross Sanders of Bizdom U on her website and leaves no stone unturned. Excerpt:
"Could you describe an ideal company that would benefit from your program?
Ross: Most people that we bring into our program do not have established businesses. They are people who are seeking out ideas.
I can give you an example. There was a woman [Judy Davids] who had a lot of different ideas. She didnít know which one to settle on, so we brought her into the program.
We went through several brainstorming exercises to flesh out her ideas and add new ideas to existing list, and she landed on one. We worked around with that idea and once we got fired up, we did a market and financial feasibility study, trying to figure out what are the economics of one unit are, and how she was going to make money.
Once we were done with that, we did a sales and marketing plan. We figured out what the sale process was, what the target market was, and how they were going to get to that target market. Then, we set goals. If you want to get to that target market, then you are going to have to set numerical goals for these different metrics in order to get to that market. "
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