Short's Brewing, the fast-growing microbrewery in northern Michigan, is opening a Metro Detroit location in Wixom that will primarily handle the company's merchandise distribution and charity efforts.
The 12,000-square foot space will house 10 employees when it's filled out later this year. The company will use it for warehousing and offices and share the space with some local companies and non-profits like
MI Holiday Spirit, which focuses on helping families during the holidays.
"Basically it's going to be a small incubator there," says Scott Newman-Bale, CFO of
Short's Brewing. He adds that "the reason we got such a big building is so we can encourage other companies to stay and expand."
Shorts Brewing is based in
Bellaire, which is just northeast of Traverse City. The 10-year-old microbrewery employs 50 people. It will continue to produce all of its beer in northern Michigan. The Wixom location is set to open by June. Newman-Bale choose Wixom because it's his hometown.
"I have always lived in Wixom and wanted to stay in Wixom," Newman-Bale says.
Source: Scott Newman-Bale, CFO of Short's Brewing
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.