Pontiac-based pushtwentytwo doubles in size since 2004

Pontiac-based pushtwentytwo is an integrated marketing communications agency with a staff of 18-20. Partner Mike Verville says, "We have very broad creative capacity in-house. We can produce interactive, program websites, produce and write videos, print ads trade show displays." The company also works in branding and public and investor relations.

Verville says that one of his firm's distinguishing qualities is that they do not differentiate between new media and traditional media. "We look at all media as similar, as part of an integrated marketing communications strategy." He says this methodology is "valid for both small and large organizations." While a trend of late has been for advertising agencies to buy web interactive companies or create separate divisions in-house dedicated to new media, Verville says, "Right from the beginning, they've always been integrated."

Founded in 2004 of the merger of two smaller firms, Verville says pushtwentytwo's success is based on a "pro-active, results-oriented, aggressive perspective." When it first got up and running -- with 10-12 employees -- the firm had clients only in the manufacturing sector, but have since expanded to include technology companies, residential and commercial builders, the healthcare industry and financial and professional service providers. "In Michigan, as much as automotive and manufacturing get all the news, there's been a lot of growth in software development, healthcare, technology and IT," says Verville. "There is growth within the Detroit area and overall in Michigan."

Pushtwentytwo's office is in Pontiac's downtown, which Verville characterizes as undergoing a "resurgence." Its modest façade masks an interior that is a "vibrant, colorful environment" that indicates the firm's "high emphasis on creativity," he says.

Source: Mike Verville, pushtwentytwo
Writer: Kelli B. Kavanaugh