BizdomU spins out PostEgram in Detroit

Thursday, May 20, 2010 | Source: metromode
Facebook isn't just for young junkies. One of Detroit's newest start-ups is making it more accessible to older folks who want to be part of the conversation.

PostEgram helps turn a Facebook page into an automatic journal and scrapbook. The company has developed software that saves the posts and pictures of a Facebook user and creates a monthly newsletter that is mailed to the customer.

"You set it up once and it does it automatically," says Judy Davids, CEO of PostEgram. "You pay $4.99 a month and you get a monthly newsletter."

The idea for this month-old start-up came to Davids, an admitted Facebook addict, when she was explaining the social media site to her elderly mother-in-law. Her mother-in-law wanted to be part of the online conversation with her family and close friends, too, but wanted an easy way to reflect on the conversation and picture exchange. That set off the CFL over Davids' head.

"It's something they can touch," Davids says. "Older people are very tactile. They don't even like direct deposit. They want a check they can touch."

The Royal Oak resident enrolled in BizdomU to help put her idea into motion. She teamed up with Ken Bloink, also a BizdomU graduate, and created PostEgram. Today the two-person firm is establishing itself in the TechTown business incubator in Detroit's New Center neighborhood.

Source: Judy Davids, CEO of PostEgram
Writer: Jon Zemke
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Entrepreneurship, Internet, Oakland County, Social Media, Wayne County 

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