The Parade Company creates new curriculum through EMU

The Detroit-based Parade Company continues to be held up as an example of what non-profits can and should do as it develops another revenue stream.

The east side-based non-profit has brokered a deal with Eastern Michigan University to develop a curriculum based on tours of its facilities. One such tour examines Michigan history as depicted in its floats and its decades-long history of running Detroit's Thanksgiving Day Parade.

"It gives us the lesson plans and curriculum so we're not just a field trip," says Steve Abood, marketing and communications director for The Parade Company.

The Parade Company averages between 100 and 150 tours each year, bringing about 32,000 people through its facilities.

"We would like to see a 50 percent increase in tours," Abood says.

The Parade Company employs 15 people and one intern. It also has 1,500 core volunteers.

Source: Steve Abood, marketing and communications director for The Parade Company
Writer: Jon Zemke

Related Tags

Education, Non Profit, Wayne County

The Parade Company creates new curriculum through EMU

Related Tags

Recommended Content

Across Our Network