Innovation & Job News

Birmingham's P15 Studios creates TV/videogame hybrid

Thursday, August 27, 2009

Birmingham

Kids these days spend a lot of their time doing one of two things � watching TV or playing video games. P15 Studios wants to take advantage of both of those sectors.

The Birmingham-based start-up is creating a video game that incorporates live actors. The 9-month-old firm's 10 employees and 25 independent contractors, all gamers, are working on the concept from P15 Studios space above Cosi in downtown Birmingham.

"It will bring a level of gaming and television that wasn't here before," says Doug Kinnison, producer and CEO of P15 Studios.

Similar to a TV show, real actors will act out story lines determined by gamers. The actors will be doing anything from drama to sports. "We know where the show is going but we don�t know how it�s going to get there," Kinnison says.

Kinnison estimates it will take about 200 employees to fully complete one single game. He expects his company will go on a big hiring binge once his concept catches on, something he doesn't see as a problem with the state's movie tax credits. He also would like to see this concept expand into things like iPhone applications.

"There are a lot of people we will be hiring," Kinnison says. "It has the potential to become a huge industry here."

Source: Doug Kinnison, producer and CEO of P15 Studios
Writer: Jon Zemke

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Birmingham's P15 Studios creates TV/videogame hybrid

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