Nimlock expands into metro Detroit, adds $1 million in sales

metromode, 3/26/2009

Nimlok Grand Rapids' move into metro Detroit was well-timed. It bought ExhibitsNow, a Troy-based firm, whose owner was ready to move on to bigger-and-better things when Nimlok was ready to move into the region.

"It was a natural win-win scenario, so we acquired it," says Derrick Johnson, vice president and general manager of Nimlok Grand Rapids. "We have high regards for Michigan. We think our products and services are a good fit for metro Detroit."

The acquisition allowed Nimlok to add another three people and about $1 million in revenue. Its metro Detroit presence is about a dozen people strong. It plans to add another two salespeople soon as it searches for a new home office in the area.

Nimlok builds exhibits for trade shows. It wants to get a foothold in the auto industry, and thinks now is a good time despite the state of the local economy.

"We do have faith that's going to flip," Johnson says. "We believe that when the economy does flip it will be robust."

Source: Derrick Johnson, vice president and general manager of Nimlok Grand Rapids
Writer: Jon Zemke

Oakland County , PR/Marketing