A new startup called myNutratek is working to help make health education available and accessible for kids.
The Brighton-based company has launched a program that helps students become better educated about how to make healthy choices and live a healthy lifestyle.
“There is nothing out there for kids,” says Tim Codd, parent of
myNutratek. “There is a brochure and some billboards but there weren’t any options or programs for kids.”
Codd started the company when his then 8-year-old daughter was bullied at school for being overweight. He resolved to spend more time with her and help her overcome her obstacles to living a healthy lifestyle. He quickly learned there were limited options for doing that and started myNutratek.
The company is currently working with 1,000 kids at
Howell Public Schools and a doctors group at Oakwood Health System to help spread its healthy-living gospel. The firm has also had 300 parents of students using its services sign up for the program to keep up with their children.
“The kids have become the wellness directors for their families,” Codd says.
MyNutratek and its team of five employees and one intern is working with downtown Detroit-based Marketing Associates to refine its growth strategy and prepare for scaling its message to a bigger audience. The firm hopes to expand regionally and across Michigan at first, then set its sights on bigger expansions around the world.
Source: Tim Codd, parent of myNutratek
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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