Innovation & Job News

Mi Estilo webzine celebrates local Latinos

Thursday, March 25, 2010

A year ago, Jose Rodriguez and three partners started Mi Estilo, an online magazine dedicated to covering the lives and issues of Metro Detroit's Latino population. The weekly webzine continues on its tear, gaining readers and expanding its staff.

"It's unbelievable and overwhelming that we're still around after a year," says Jose Rodriguez, editor-in-chief of Mi Estilo.

The name is Spanish for My Style, which is meant to reflect the diversity of interests and talents in this segment of the population. It covers everything from Detroit's famous Mexicantown neighborhood to the cultural impact of Latinos to how that group spreading its roots into suburban Detroit.

The publication, which is based out of the Royal Oak/Troy area, keeps the four partners busy and has a staff of four regular writers who are a combination of independent contractors and interns. The website garners about 1,000 hits per month and is growing. It hopes to double that readership in its second year.

"It's about half and half returning readers versus new readers," Rodriguez says. "We're really well known at this point. We're recognized now for our good brand."

Mi Estilo is smartphone compatible and is reaching out through social media marketing efforts, such as on Facebook. It's also diversifying its media offerings to include both audio and the written word, and may branch out into video reporting.

"We have lots of ideas of what we would like to do," Rodriguez says. "It's just a matter of when."

Source: Jose Rodriguez, editor-in-chief of Mi Estilo
Writer: Jon Zemke

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Mi Estilo webzine celebrates local Latinos

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