Alton James has long dreamed of working in music. So much so that he even recently worked as an independent contractor for larger firms on the coast, providing musical scores for a variety of broadcast productions.
Now the Wayne State University graduate is doing it on his own with his new company,
J IV Media.
"Why should I just be a subcontractor?" James says. "Why not start my own business?"
James worked with the
Blackstone LaunchPad program at Wayne State to set up the basics of his business. He recently got engaged and opened his own studio in his new house in Chesterfield Township.
"We love the homes and the community out here," James says.
J IV Media is currently working on providing musical work for two documentaries. One has a Detroit-rebound focus and is locally based. The second is out of New York City and focuses on the for-profit prison system. James is also working with a number of University of Michigan film students on their projects.
"I would love to do some commercials for local businesses," James says.
Source: Alton James, owner of J IV Media
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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