One dating service start-up leads to another, Infused Public Relations

Tatiana Grant didn't mean to get into public relations. When she left the Detroit Pistons public relations team a few years ago she planned to create a web-based dating start-up called Your Date Your Way.

While she was working to make that happen, she began to get inquiries to handle public relations work. Then a chance profile on CNN as part of Time magazine's Detroit project really brought in the PR work, prompting Grant to start Infused Public Relations & Events.

"It got to the point I had to create an LLC because I had so much work," says Tatiana Grant, president of Infused Public Relations & Events. "I didn't have a card or a website. It was purely word of mouth."

The Farmington Hills-based business now does work for NFL wide receiver Braylon Edwards and the Hob Nobble Gobble event for the Parade Company. Grant now employs two people and an intern or two. She plans to go after larger corporate and out-of-state accounts this year, with the idea of growing to staff of 10 people within the next five years.

And Grant is still working on the online dating service. She is preparing for a soft launch in October around Sweetest Day and a hard launch in February for Valentine's Day.

Source: Tatiana Grant, president of Infused Public Relations & Events
Writer: Jon Zemke