David Farbman knows a business opportunity when he sees one. For him and his new company,
HealthRise, that opportunity is improving the healthcare industry.
Farbman says he was looking for a market with lots of churn and change taking place. That is healthcare in the wake of the Affordable Care Act. Farbman saw a big marketplace in need of improvement in many different areas.
"I believe the patient experience today has holes," Farbman says. "I believe the patient experience causes a lot of problems at hospitals."
The Southfield-based firm helps local healthcare systems create solutions by staying ahead of the curve of the latest regulatory requirements, insurance payment and denial patterns, and business processes. It also helps hospitals improve their patient-care systems. It got its start providing services to Oakwood Healthcare last year, and is now looking to expand into Botsford and Beaumont Health Systems over the next year.
"I want us to scale into at least five hospital systems," Farbman says.
HealthRise has hired 15 people over the last year, and is looking to add another six right now. It currently has 30 employees.
Source: David Farbman, founder & CEO of HealthRise
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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