Greening Detroit launches at Detroit's TechTown

Another sustainability-oriented business is launching out of Detroit's TechTown business incubator.

Greening Detroit is a website focused on making sustainability possible for other firms across the metro area.

"We saw an opportunity to provide this region with a website that offers green products and services," says Laurie Efimoff, director of administration for Greening Detroit. "They wanted to provide a one-stop shop for green solutions in our area."

This also includes providing advertising services for green companies. By the time of its launch earlier this month, the nearly one-year-old company had grown to 10 staffers. Plans are to add a few more later this year.

"We continue to be optimistic about the growth," Efimoff says. "We expect to continue to add people."

Source: Laurie Efimoff, director of administration for Greening Detroit
Writer: Jon Zemke
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