Fanaroo allows fans to put their mark on stadiums

Ever wanted to see your name in lights at a major athletic venue? Fanaroo plans to make that happen for the Joe Sixpack sports fan soon.

Steve Chapman, Giri Gondi, and Jack Nissley plan to launch the website for the 1-year-old startup in December. That website will enable people to put their name or a message into the background of a stadium, such as in the ice at Joe Louis Arena or the end zone at Spartan Stadium.

"The end product is a poster or a picture or a calendar or a personalized notebook for kids," says Chapman, vice president of sales for Fanaroo.

The Beverly Hills-based company recently became one of the 50 semifinalists in the Accelerate Michigan Innovation Competition. Fanaroo has worked out licensing deals with 52 sports organizations, including a number of minor league hockey leagues and Michigan State University. Fanaroo now employs four people and expects to hire another six by this time next year, when it hits $1 million in sales.

Source: Steve Chapman, co-founder and vice president of sales for Fanaroo
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Fanaroo allows fans to put their mark on stadiums

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