Curve Detroit hires 2, expects to add more

Thursday, May 27, 2010 | Source: metromode
Curve Detroit doesn't subscribe to one technology or one concept as the answer for every company's problems. The Pontiac-based firm is technology indifferent when it comes to finding a marketing solution for a client.

"Our reason for being is we're media agnostic," says Charlie Wollborg, chief troublemaker for Curve Detroit. "There isn't a silver bullet when it comes to marketing. Sometimes it's a website. Sometimes it's a Foursquare campaign."

That philosophy has allowed the 10-year-old company to expand its staff to 10 people by hiring two employees within the last year. There are plans to hire two more over the next year.

The company's growth stems from keeping up with the Internet and social media curve. It started with websites, went onto Facebook, and now is holding seminars on new media darlings like Foursquare. It's also developing applications for smart phones, to be complete this year.

"Then it's another arrow in our quiver," Wollborg says.

Source: Charlie Wollborg, chief troublemaker for Curve Detroit
Writer: Jon Zemke
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