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Innovation & Job News

Coupon Wallet helps biz coupons transition to digital

A new start-up at the Macomb-OU INCubator aims to help businesses make the leap from paper to digital when it comes to the savings they offier.

Coupon Wallet is developing a software platform that help small businesses create digital coupons, helping them reach a larger audience. The technology includes managed marketing services and point-of-sale integration.

"It's meant to help brands transition out of the paper world and into the digital world," says Christopher Papa, chief marketing officer & partner of Coupon Wallet.

The Sterling Heights-based company was spun out of PocketCents Network, which has been advertising online for several years. The Coupon Wallet will focus on enhancing creating digital coupon but also aggregating information that will help users make more constructive business decisions.

Coupon Wallet was launched last fall and has grown to team of five employees and three interns. It recently tok up residence at the Macomb-OU INCubator to help help grow the business and leverage the business accelerators numerous assets.

"The rent is very cheap and everything is included," Papa says. "There is also being surrounded by professionals."

Source: Christopher Papa, chief marketing officer & partner of Coupon Wallet
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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