The people at the Coil Group see a unique opportunity in the market when it comes to mobile app development.
The six-month-old firm sees its niche in providing both mobile apps and traditional marketing services to mid-size businesses, which are often flush enough to pay for both services but not familiar enough with the mobile app market. The Coil Group thinks it sets itself apart from the competition because many small mobile app firms are run by people who have more expertise in technology than marketing.
"It's kids who don't understand strategy but they know how to build an app," says Jonathan Pielak, co-founder and vice president of strategy for the Coil Group
The Rochester-based firm is offering both. So far it has three people and a few dozen independent contractors to draw upon. The company, which is looking to move to either Royal Oak or Detroit, is looking to hire people in software development, design and marketing strategy.
The goal is to be in a permanent home with a staff of 20-25 people within the next two years.
"We want to keep it small," Pielak says "We want to keep it nimble."
Source: Jonathan Pielak, co-founder & vice president of strategy for the Coil Group
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.