Coil Group is walking a tried-and-true line for software firms by trying to make the jump from custom-software development services to selling its own software products.
The downtown Rochester-based company has made a name for itself as a custom-software creation and consulting shop in its first year. During that time it also developed its own software platform that looks to bring analytics to sales forces.
And of course this all required more manpower. Coil Group has hired five people over the last year, mainly for user experience consultants and mobile software developer roles. It currently has a staff of six full-time employees and a handful of independent contractors. It is also looking to add 1-2 interns this summer. The firm also has job openings for one sales professional, one user experience consultant and two software developers.
"We're looking to hire another 10 people in the course of the next 12 months," says Jim Brown, CEO of
Coil Group.
That staff is handling a growing workload of custom software and consulting work. Coil Group has continued to expand the number of clients in need of solutions. It is also looking to accelerate the development and sales of its new software platform called
Stage.
Stage is a mobile app built for iPads. It enables the user to capture the actionable statistics from its sales staff. "As sales people go out into the field, this captures metrics," Brown says.
Source: Jim Brown, CEO of Coil Group
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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