U-M business center aims to pair businesses, expertise

A University of Michigan campus-wide referral service is set to open next year. The new Business Engagement Center has a clear mission – to match university expertise with business and industry researchers.

Excerpt:

In a statement released today, (Vice President for Research Stephen) Forrest said the school will measure the program’s effectiveness in part by monitoring public awareness.

“The faculty and companies have to know it’s there and use it. So if it has a lot of traffic, that’s a sign of success,” he said.

Read the entire article here.