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Carter & Affiliates triples legal business, caters to entrepreneurs
Thursday, April 7, 2011
| Source:
Metromode
Share
Lots of businesses preach going after the
long tail
, the section of the graph where everyone else lives. John Carter has made a legal career from it.
He started
Carter & Affiliates
a dozen years ago with the idea of providing legal services to entrepreneurs and small businesses. He has now grown his Troy-based practice to three people and a long tail of clients consisting of all shapes, sizes and stripes of entrepreneurs.
"My sense was the moms and pops were being left out," Carter says. "Frankly it was a money thing. There is a huge void to apply the same type of services to the small businesses the way we apply them to big businesses."
Carter & Affiliates doesn't target any sort of industry or age bracket. The law practice just helps out small businesses that come through its doors. It counts a wide variety of firms as customers today, ranging from
PolyFlex Products
to
Divinity Home Health Care
. Carter has grown his practice three-fold in the last 3-5 years, thanks largely to the rise in entrepreneurship locally.
"There are more entrepreneurs today than 15 years ago," Carter says.
Source: John Carter, principal of Carter & Affiliates
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at
SEMichiganStartup.com
.
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