The folks behind Brilliant Chemistry are so creative that they not only came up with a clever name for their tech-based marketing agency but they came up with an original way of describing it.
"We don't like to be called an agency," says Carl Rundell, partner with
Brilliant Chemistry. "We liked to be called an ideation studio."
The downtown Royal Oak-based firm more accurately bills itself as a "creative technology and ideation studio." And it has been living up to that billing it its first year of doing business. The company has been creating awareness for its crowdfunding app,
eRaise, through a campaign to purchase the Hostess brands (think Twinkies and Ding Dongs) with crowd-funded capital called "Dough for Hostess."
It also recently created an anti-bullying app for
Defeat the Label, which is non-profit organization with the mission to make an impact against bullying. The app will help students report bullying anonymously, engage the bullying through a national call center and analyze data collected from it.
"We wanted to create a ubiquitous application that can fit across any organization," Rundell says.
Brilliant Chemistry employs six people and the occasional intern.
Source: Carl Rundell, partner with Brilliant Chemistry
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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