Basso Design Group is known for making Internet marketing efforts interactive with consumers. Now it's making a name for itself in the latest portion of that market -- mobile apps.
"We have moved very heavily into mobile app development," says Greg Basso, managing partner of Basso Design Group
. "We have seen a lot of movement toward that in the marketplace."
Among its innovations in this space is a software program that allows small businesses to create their own apps. For example, a retail business could design a customer-loyalty app at a much smaller price-point than the standard five-figure starting price for custom apps.
Basso Design Group
launched the program in June and has signed up 30-plus customers since then. The firm hopes to scale that number significantly over the next year. It has also expanded its customer base, going from an average of 20-30 larger accounts to 50-60, including both large and small businesses.
"We have brought in our fair share of new clients this year, and the year isn't even over for us," Basso says.
That has allowed the nine-year-old Troy-based firm to significantly expand its workforce to 16 employees and two interns. It has hired nine people over the last year and expects to add seven more, such as web designers and developers, over the next year.
Source: Greg Basso, managing partner of Basso Design Group
Writer: Jon Zemke
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