A couple of friends/former coworkers with their own public relations firms merged them together last fall, a move that allowed them to add more clients and double their staff.
Brent Eastman and Tom Nixon both worked at
Identity (a public relations firm based in Bingham Farms) before setting out on their own a few years ago. Eastman started Alchemy Group and Nixon launched LV8 Communications. Last September they merged the two companies and rebranded the new firm as
Alchemy.
"Tom and I have known each other for a number of years and have worked on a number of projects," Eastman says. "We looked at the future and thought it would be a good idea to team up and merge companies."
At the time of the merger, the two companies employed three people. Today they employ six people at a 1,500-square-foot office in Troy.
"We have complementary skill sets and distinct skill sets," Nixon says. "Brent is from a creative background. I have a more traditional marketing and PR background."
Alchemy has added 18 new clients since the merger, mainly charities and manufacturers.
"We are on track to more than double our business," Nixon says.
Source: Brent Eastman and Tom Nixon, partners at Alchemy
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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