Companies in Metro Detroit usually talk about the virtues of client diversification when tough economic times hit. Stratacomm is walking that walk when the local economy is on the upswing.
The independently-owned strategic communications firm recently landed Livonia-based
Market Strategies International as a client. Market Strategies is a market research firm specializing in consumer and retail, energy, financial services, healthcare, technology, and telecommunications industries.
"Our automotive clients are fantastic, but we need to look outside," says Sharon Hegarty, managing director and partner of
Stratacomm.
Stratacomm is headquartered in Washington, D.C. but has a large office in Southfield where it employs a staff of 10 employees and an intern. It has hired an account director over the last year and is looking to add another entry level account executive today.
Stratacomm specializes in serving four specific verticals: transportation, infrastructure, public health & safety, and energy & environment. Hegarty points out that her firm is focusing on expanding further into those industries as it looks to diversify.
"We'd rather be the best in those four core competencies than be everything to everyone," Hegarty says.
Source: Sharon Hegarty, managing director and partner of Stratacomm
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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