Oliebollen, an on-line
children's clothing retailer, has found success with urban parents
seeking out European flair for their little ones' duds.
Excerpt:
Q: Who are your customers?
A: Mostly urban parents. ... They appreciate the aesthetic.
There are lots and lots of sites that are European-oriented,
catering to this new hip, younger parent. Customers are from
San Francisco, Chicago, New York, Atlanta. ... We sell a lot
of baby gifts. We have a regular warehouse sale (in Ann
Arbor) and maintain an e-mail list.
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here.