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Entrepreneurship : Innovation & Job News

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Angott Medical Products raises $1.5M for breast cancer screening machine

Angott Medical Products is a start-up with a very personal story.

Paul Angott, the president of the Bloomfield-based firm, came up with the idea of a new breast cancer screening machine about 20 years ago when his mother first developed breast cancer. Her death a few years ago prompted the serial entrepreneur to make that new device a reality through Angott Medical Products.

"It was a painful and horrible death for her," Angott says. "She fought breast cancer for 20 years."

Angott Medical Products' breast cancer screener is a non-invasive and radiation-free device that is simple enough that it doesn't require a highly trained specialist to interpret the results. He has secured 40 patents and raised $1.5 million to develop the device. He hopes to finish the first prototype by the first quarter of 2011 and have it on the market by the second quarter of 2012.

The 3-year-old firm employs a team of about a dozen people. That team recently made the semi-finals of the Accelerate Michigan Innovation Competition. Angott hopes to get even further in it next year.

"We thought we did really well," Angott says. "We hoped to make the Top 10 but there was some stiff competition."

Source: Paul Angott, president of Angott Medical Products
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

PR Easy expands media services, plans to double staff

What was considered one of Ford's darkest hours a few years ago turned into the spark that launched PR Easy.

Janak Mehta had been working at the then-struggling automaker when he was offered a buyout in 2007. He took the money and decided to start his own business. Today the Livonia-based Internet marketing firm employs four people and gives work to four more independent contractors.

"I realized I had to focus on marketing," Mehta says. "At the core of every business is PR and marketing."

PR Easy started by focusing on public relations work. It quickly assesses search engine optimization, Web marketing, and social media services. That has allowed PR Easy to double its client base to 35 customers and 12 consulting clients, along with hiring one employee and four independent contractors. Mehta expects to hire another four people next year.

Mehta also started Social Media Michigan in 2008. It now has 70 members and he hopes to start a few more chapters in Michigan next year, with
subsequent further expansion nationwide.

Source: Janak Mehta, co-founder of PR Easy
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Critical Signal Technologies hires 40, doubles revenue in 2010

Critical Signal Technologies is more than just a business to Jeffery Prough. It's personal.

A health care professional, Prough watched his father spend much of the final years of his life in hospitals.
Had today's technologies been available then he could have maximized his time with family and friends. But the personal connection goes even deeper. Prough's elderly mother and a brother are both heart transplant recipients. Each became the inspiration for starting Critical Signal Technologies.

"I fell in love with the concept of aging in place," Prough says. "People thrive and live longer with their loved ones in comfortable surroundings where they feel they have control."

Prough equates the
shrinking will to live to the loss of independence. Home care helps the elderly or disabled to regain some independence, and is often much more cost effective than extended hospital visits or senior citizen homes.

Critical Signal Technologies provides home-monitoring and security technology and services that allows people with failing health to continue to enjoy their home lives. The company Prough founded in 2006 has grown to 125 employees, 450 independent contractors, and a few interns today, mostly in the company's headquarters in Farmington Hills and an office in Massachusetts.

Critical Signal Technologies acquired Link to Life last fall, but has grown primarily organically. The company hired 40 people in 2010, mostly in Michigan, after it doubled its customer base and revenue. It expects to add another 15-20 jobs in 2011 on projected revenue growth of 20-25 percent.

Source: Jeffery Prough, CEO of Critical Signal Technologies
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

MatchRX creates online market for indie pharmacists

MatchRX is one of those start-ups that proves new technologies shouldn't just be aimed at big corporate behemoths looking for both sales and acquisitions.

The Troy-based firm has created a Web marketplace for pharmacists to sell and buy overstocked medications. Think of it as an eBay for independent pharmacists. The company now operates in 28 states and has 600 members across the U.S. It plans to go international in 2011 and expand to 1,500-2,000 customers.

The company launched in February with three people and now employs nine and a handful of independent contractors. It has a couple of job openings right now and expects more in 2011.

"I expect we will be adding people in the foreseeable future," says John Kello, CEO of MatchRX. "They will be in IT, marketing, and compliance."

MatchRX recently made the semi-finals of the Accelerate Michigan Innovation Competition in Ann Arbor. The $1 million contest among startups will announce the finalists just before the event takes place on the weekend of Dec. 11 during the Big Chill hockey game at Michigan Stadium.

Source: John Kello, CEO of MatchRX
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Lawrence Tech study gives voice to entrepreneurs' needs

Talk to entrepreneurs about what they need the most and the answer is almost always the same -- capital. Lawrence Technological University's new survey on the needs of Metro Detroit entrepreneurs wanted to dig deeper than that.

"We knew what the top item was going to be going into the survey," says Mark Brucki, executive director of economic development and government relations at Lawrence Tech and the principal investigator in the study. "What we wanted to find out is what they needed beyond that."

The recently completed study, the Innovation & Entrepreneurship Needs Assessment Survey, took the entrepreneurial temperature of more than 1,200 people over the last 14 months. They include Michigan-based business owners, investors, entrepreneurs, consultants, business accelerators, employees, and displaced workers. Among the top needs after capital access are: securing new customers, access to market data, assistance with structured innovation, assistance with product development/launches, and short-term advocacy with state and local agencies.

"All of these things are focused on securing new customers," Brucki says.

The final report recommends pursuing a collaboratively-based Center for Innovation and Entrepreneurship that uniquely addresses those needs at the grass-roots level. The U.S. Dept of Commerce gave $70,000 to fund a feasibility study on creating the center, which would connect the dots of the economic development services already available in Metro Detroit and actually fill in the blanks in some spaces.

Source: Mark Brucki, executive director of economic development and government relations at Lawrence Technological University
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

ENRG Power Systems plans 8-10 hires next year

Milton Roye believe the timing is right for the first product of his new startup, ENRG Power Systems.

The Bloomfield Hills-based business is working on a new piece of technology that will allow motorists to retrofit their engines to make them more sustainable. The technology makes the engines more fuel efficient, as much as 15-20 percent for V-8s, and reduces the production of all four major greenhouse gases. Roye sees such a product as having perfect timing in an age where going green is actually going somewhere.

"It wasn't right 10 years ago or even five years ago," says Roye, founder and president of ENRG Power Systems. "It is now."

The 1-year-old company is composed of two people and a network of unpaid volunteers. That team is working with TechTown to finalize its business plan and marketing strategy so it can launch the product next year. ENRG Power Systems is also one of the 50 semifinalists in the Accelerate Michigan Innovation Competition.

Regardless of whether the company wins any of the $1 million in prizes at the statewide entrepreneurship contest, Roye and his team plan to raise $750,000 to $1 million in seed capital over the next year to launch the product in 2011. He plans to hit $1 million in sales and a staff of 10-12 people by the end of next year.

"Our major push now is for the fleet markets," Roye says. "That's where we'll build out our manpower."

Source: Milton Roye, founder and president of ENRG Power Systems
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

W Bloomfield man capitalizes on Internet clips with videoburst

For David Mayer, the sign that an Internet video company was viable came with the debut of YouTube. He knew it was time to start such a company, videoburst, when YouTube's popularity shot through the roof.

"Broadband reached enough people that most people watch video on the Internet now," Mayer says. "YouTube has 30 billion views per month. There wasn't even a YouTube five years ago."

That sort of success has allowed the 2-year-old videoburst to go from Mayer alone to a staff of three employees and four independent contractors. He expects to have a staff of 15 people within the next year as websites demand ever more video material.

The West Bloomfield-based company continues to fill that need, making videos for doctors, cosmetic dentists, plastic surgeons, and industrial companies. Mayer plans to hire an in-house acting troupe to create funnier, improv-style material for its clients who want to attract more traffic to their sights.

"Businesses are recognizing how video can help them enable growth," Mayer says. "It's not just cool to have a video on your website. You can use video to draw people to your website. Video is a huge distinguishing feature for a website. It increases the chances people will stay longer."

Source: David Mayer, owner of videoburst
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Fanaroo allows fans to put their mark on stadiums

Ever wanted to see your name in lights at a major athletic venue? Fanaroo plans to make that happen for the Joe Sixpack sports fan soon.

Steve Chapman, Giri Gondi, and Jack Nissley plan to launch the website for the 1-year-old startup in December. That website will enable people to put their name or a message into the background of a stadium, such as in the ice at Joe Louis Arena or the end zone at Spartan Stadium.

"The end product is a poster or a picture or a calendar or a personalized notebook for kids," says Chapman, vice president of sales for Fanaroo.

The Beverly Hills-based company recently became one of the 50 semifinalists in the Accelerate Michigan Innovation Competition. Fanaroo has worked out licensing deals with 52 sports organizations, including a number of minor league hockey leagues and Michigan State University. Fanaroo now employs four people and expects to hire another six by this time next year, when it hits $1 million in sales.

Source: Steve Chapman, co-founder and vice president of sales for Fanaroo
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

DataSpeaks builds drug development software, partners with TechTown

Years of intellectual property and software work for major organizations like Parke Davis, Dartmouth College, and Wayne State University led Curtis Bagne to entrepreneurship. He's now putting all of that institutional knowledge to work for himself with a new startup called DataSpeaks.

The 1-year-old firm has created software that helps improve and streamline the drug development process. The Troy-based company has been working with TechTown to perfect the technology, which Bagne expects to roll out soon.

"The patents have been issued and we have software that is ready for demonstrations," says Bagne, DataSpeaks' founder and chief science officer. "We don't have a commercially ready product quite yet."

DataSpeaks' business plan calls for landing some seed capital over the next few months so it can finish perfecting its new technology. Within the next year, he hopes to have signed on some pharmaceutical companies to test it out and begin developing it to help with doctors' switch to electronic records.

"I'd like to get some key companies and individuals involved with advancing the technology," Bagne says.

Source: Curtis Bagne, founder and chief science officer for DataSpeaks
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Search Ad Marketing adds clients, to add jobs

Meaghan McCann worked in advertising for a big company until she decided to start a family. Then the soon-to-be-mother decided to take over AdWords and social media responsibilities for the company on a part-time basis, a move that led to the creation of her own company, Search Ad Marketing.

That was four years ago. About the same time, McCann's husband was laid off from his automotive job. Luckily, Search Ad Marketing's services were rising in demand to help offset the hardship.

"It just made more sense to put more time into this to make it a full-time thing instead of looking for a job," McCann says.

Today the downtown Plymouth-based company employs McCann, an intern, and a few independent contractors who handle search engine optimization, Internet marketing, and social media. McCann just signed three new clients and hopes to continue growing, adding up to five people over the next year.

She also recently started the PayPerClick Club, which serves as a primer for people and companies that are just dipping their toes into Internet marketing and AdWords. McCann expects to turn that into a pipeline for new business down the road.

Source: Meaghan McCann, owner of Search Ad Marketing
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Wisdom Consulting charts biz plan on idea mapping

Lisa Harvey Roach used to work for a big automotive supplier, teaching project management and helping things run smoothly. That is until she was told her services would soon no longer be needed, even after 20 years.

"They told us we had two years to find another job or we would lose our jobs," Roach says.

The Farmington Hills resident made a decision at that point in 2008. She decided to start her own company, Wisdom Consulting, and base it around her expertise in idea mapping. She teaches time and project management in a way that is different than the normal linear learning process. Think of it as organizing and problem solving in a manner similar to how one would brainstorm. "Not everyone learns the same way," Roach says.

That knowledge turned into a consultancy and education firm. She regularly teaches seminars on project management and helps businesses in need of that sort of help. She is also looking to expand into the education community by instructing teachers about idea mapping as part of their in-service training.

Source: Lisa Harvey Roach, business consultant and educator for Wisdom Consulting
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Auto engineer's hobby morphs into job-creating business

Kevin VanDette's new career started as a hobby earlier this decade. The automotive engineer liked to build websites and started doing it for his son's sports teams and his band. The demand for his services began peaking about the same time the automotive engineering field started faltering, allowing him to start Affordable Website Specialists.

"I kept getting more and more requests," says VanDette. "I thought I might as well make it a business."

That was four yeas ago. Today the Rochester-based firm employs three people, an intern, and an independent contractor after adding another position this year. The company's consistent growth, doubling in size each year, has occurred despite the trials and tribulations of the local economy and automotive firms.

"We're on a pretty steady growth pattern even in a bad economy," VanDette says.

Most of Affordable Website Specialists' clients come from referrals and are local small- to medium-sized businesses. The company's roots are in website building but it has spread to search engine optimization. VanDetter expects his business to double its revenue next year and hopes to add 1-2 more positions as well.

Source: Kevin VanDette, owner of Affordable Website Specialists
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

The Benefits Edge decodes employee perks

Jan B. Sherman faced a decision about a dozen years ago. The Farmington Hills resident had been climbing the corporate ladder for 17 years, making vice president of national marketing. The job made him a jetsetter but it also took precious time from his young family. He left it all for the flexibility of starting The Benefits Edge.

"I never miss a dance recital or a sporting event," Sherman says. "I am happy about that."

The Benefits Edge helps people decipher the contents of their benefits package, with a focus on health insurance. Sherman, the company's only employee, also advises clients on life and disability insurance. The business has been growing an average of 10 percent a year, almost entirely from referrals.

"The phone keeps ringing when you treat people right and give them sincere, good advice that helps them solve their problems," Sherman says.

Leaving the safe corporate job for the uncertainty of being your own boss isn't the easiest decision, especially with a young family depending on you. But the decision became an easy one for Sherman when a friend told him that everyone is self-employed. They either have one customer (an employer) or a number of customers (from a business). It was a piece of advice that set Sherman free and let him see his kids whenever he wanted.

Source: Jan B. Sherman, owner of The Benefits Edge
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

MSU grad's PT college biz becomes successful FT job

Kurt Hines started HLC Technology Solutions while getting his business degree at Michigan State University. He has since turned it into his full-time job, helping small businesses choose the best technology options.

"I always loved technology," Hines says. "I always felt it could make life simpler. I try to give everyone a little bit more time back in their day."

The Plymouth-based company switched its strategy over the last few years as it adapted to a challenging economic climate. It went from a small firm with a couple of big clients to a growing company with an expanding client list of small businesses. So far his revenue is up 50 percent, and in 2011 Hines hopes to make his first hires in the 9-year-old company's history.

"My small businesses are the ones that kept growing," Hines says.

Source: Kurt Hines, president of HLC Technology Solutions
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Accelerate MI Innovation Competition attracts 570 entries, exceeds expectations

The Accelerate Michigan Innovation Competition is firing on all cylinders now, exceeding organizers' expectation for the number of applicants and their geographic diversity.

The $1 million business plan competition brought in 570 applications from across the U.S. and from around the world. The applications were evenly split between established, growing startups and college students pitching a business concept.

About 90 percent of the applications came from Michigan-based businesses and a little more than 10 percent of the applicants came from those age 55 or older. The most popular sectors were products and services, IT, and life sciences, but the contest received business ideas from all walks of life.

"It touched on all the sectors," says Michael Finney, president and CEO of Ann Arbor SPARK, the lead organization behind the competition. "We're very pleased with that. We think it's going to be a very good competition."

The Accelerate Michigan Innovation Competition is offering $1 million in prizes to start-ups in Michigan or planning to move to Michigan. The idea is to showcase the state's entrepreneurial ecosystem to a large audience of investors in town for the Big Chill hockey game at Michigan Stadium on Dec. 11. There will also be a Student Idea Competition with $50,000 in prizes. Students must submit a one-page business plan, a three-minute video pitch, and formulate a 15-minute live pitch.

The competition is being run by the Business Accelerator Network, which is composed of southeast Michigan's major business accelerator agencies. Judges will start narrowing down the list of entrants to 45 company semifinalists and 25 student semifinalists by Tuesday. The Top 10 companies and students will be selected just before the event in December.

Source: Michael Finney, president and CEO of Ann Arbor SPARK
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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