launched this past winter and just released its fourth issue. The quarterly publication of Automation Alley
seeks "to promote new technologies that exist in Southeast Michigan, to promote the idea that there is more going on here than just automotive," says editor Jane Gleeson. "This area has been stuck in a rustbelt image, but we are well beyond that."
The current issue is themed "Green is Gold," and focuses on the greening of the automotive industry. Features include a profile of ArvinMeritor's chairman, president and CEO Chip McClure, profiles of several suppliers that are "greening"up their act like Cobasys, Electrojet and Borgwarner and an overview of alternative fuel technology under development by the Big Three.
The summer issue covered nanotechnology, the spring, alternative energy and the winter, life sciences. "Each issue features one spcific technology. Our coverage expands to Michigan -- you can't just focus on Southeast Michigan when you are focusing on an overall technology," says Gleeson. "But we focus on companies in Southeast Michigan."
The Winter 2008 issue will focus on engineering technology, a broad topic indeed, but Gleeson is focusing X-OLOGY's lens. "We're interviewing several engineering firms that are state-of-the-art in terms of product development," she says. "There are lots of companies adapting to what they see as a growing technology field."
Like engineering firms that are adapting to a new economy, Gleeson sees a few other common denominators between companies that have ridden out the economic downturn: willingness to partner, becoming saavy to the global nature of business and adaptability.
The publication has a circulation of 20,000 with an estimated 337,000 readers. It is mailed to businesses, universities and homes and is available for sale at Barnes and Noble.
X-OLOGY is published by Renaissance Media, which also publishes the Jewish NewsSource: Jane Gleeson, X-OLOGYWriter: Kelli B. Kavanaugh