GSTV is fleshing out both its presence in major advertising markets across North America and its staff in downtown Birmingham.
The nearly 7-year-old company has added 12 positions to its workforce, expanding its staff to 60 employees and a couple of summer interns. It has more than a dozen open jobs now for positions in sales, marketing, business development, human resources and software development.
"We have gotten very busy in terms of hiring," says David Leider
, CEO of GSTV
. "We needed to hire a recruiter to handle it. We have 15 positions open now."
GSTV, formerly Gas Station TV
, is the company that puts the TVs on top of gas station pumps. The screens flash news, weather forecasts and commercials during a couple of minutes when motorists are paused in their commute and looking for something to focus on.
The concept has taken off. GSTV is now in 1,900 gas stations across the nation, collecting 39 million monthly viewers. That's up from 1,300 stations. GSTV is in 36 states and every major media market in North America, doubling its presence in cities like Detroit, Los Angeles, New York City and Chicago. It expects to continue fleshing out its presence in 2013.
"We continue to grow quickly," Leider says. "By April we will have 2,000 stations and 40 million monthly viewers all over the country."
Source: David Leider, CEO of GSTV
Writer: Jon Zemke
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