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Advertising : Featured Stories

9 Articles | Page:

Yessian: Making Music You Can't Get Out Of Your Head

Amy Kuras Thursday, March 08, 2012
From jingles to mash-ups, family-owned Yessian Music in Farmington Hills has been creating soundtracks for commercials, theme parks, movies, and high profile events for 40 years. This year's Super Bowl, which boasted five different ads with their work, demonstrates the ever-growing global reach of this homegrown firm.

Embracing Change: A Q&A with Marcie Brogan

Dennis Archambault Thursday, March 24, 2011
From the smokey cocktail parties of the '60s to the caffeine and Facebook fueled world of the Internet, advertising exec Marcie Brogan has seen it all. More importantly, she has embraced rather than resisted the inevitable changes in her industry. Metromode chats with her about the state of Metro Detroit's advertising firms -- past and present.

Team Detroit

Michelle Martinez Wednesday, May 12, 2010
Think of them as a five-headed hydra of creativity and marketing savvy. Dearborn's Team Detroit melded the best and brightest from WPP's top agencies into a single ad shop bent on world domination. Or, at the very least, attracting lots of happy clients. Michelle Martinez gets under their hood and checks out how this engine of ideas operates.

A Company Of Experts

Nicole Rupersburg Thursday, March 11, 2010
From deli sandwiches to digital advertising, some Metro Detroit companies are reinventing the employer-employee relationship. The result? A happy band of brand experts ...and evangelists.

Royal Oak's Second Story

Terry Parris Jr. Thursday, February 04, 2010
Walking through Royal Oak's downtown, it's hard not to notice the bars, restaurants and shops that have popped up over the last decade. But do you ever wonder what goes on upstairs? Terry Parris Jr. visits Main Street's second story and discovers a community of new economy creatives. And lots of cereal boxes!

Grace & Wild: A Studio Success Before Hollywood Came Calling

Corey Hall Thursday, August 27, 2009
With all the talk of film studios moving into Detroit, Pontiac and Allen Park, people seem to forget that SE Michigan has long had a state-of-the-art studio operating in its own backyard. For 25 years, Grace & Wild has been the go-to facility for advertising and film production. And with the state's new film incentives, they see an expanding landscape of opportunities.

Google High

Alex Dziadosz Thursday, August 02, 2007
Along with the promise of 1,000 new jobs, Google's Adwords office is embracing Ann Arbor in unexpected ways: assisting local non-profits and even teaching high school.

Industrial Strength Ideas

Melissa Gessner Thursday, April 12, 2007
Michigan's economic forecast may be chilly but a trio of local ad agencies just see it as reason to stoke the furnaces of innovation and flex their creative muscle.

Design Evolution

Jeff Meyers Wednesday, January 10, 2007
The basic tenet of Darwinian evolution is "adapt or die." With today's expanding global market and its ever-shifting demands, the mantra for business survival could easily be "innovate or vanish."
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