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PR/Marketing : Featured Stories

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Toby Barlow sinks his teeth into the local ad industry

The auto industry has rebounded but the ad industry is in a state of flux. So what does that mean for metro Detroit firms? Metromode sits down with Team Detroit's Toby Barlow to get his thoughts on where things are, where they're headed, and how local agencies fit in.

From Bath City to Tech City: Mt. Clemens

When an old firehouse becomes the new home of eyeWyre Software Studios, you know things are evolving. That's the story of downtown Mt. Clemens, which is increasingly becoming a cool, affordable waterfront downtown for high-tech firms.

Making a Ripple Rather Than a Blast

Hans Hegge was into texting before anyone knew the meaning of "LOL." It's hard to believe but six years ago text message technology was an open frontier. And Hegge's Text Ripple was an early pioneer. Today the Auburn Hills-based text marketing company has clients in 38 states and big plans for the next tech innovation.

Being A Mompreneur: A Conversation with Lynne Golodner

Working from home is one thing. Running a successful business with employees out of your house is another. Lynne Golodner not only found a way to stay at home and grow her PR firm, Your People, she attracted a like-minded staff. Metromode asks her how she does it.

Full Press Success: A Q&A with John Gongos

Despite his company's huge successes, John Gongos doesn't consider himself an entrepreneur. The veteran market researcher does, however, have strong opinions about leadership, developing talent, and taking a smart approach to business growth. Metromode's Jon Zemke get's the skinny.

Embracing Change: A Q&A with Marcie Brogan

From the smokey cocktail parties of the '60s to the caffeine and Facebook fueled world of the Internet, advertising exec Marcie Brogan has seen it all. More importantly, she has embraced rather than resisted the inevitable changes in her industry. Metromode chats with her about the state of Metro Detroit's advertising firms -- past and present.

Double Lives: Jim Miller

Jim Miller is restless... In that fingers-in-many-pies sorta way. Not only is he Metro Detroit's go-to guy for marketing and PR as a member of Franco's Leadership Team, he's also a children's book author. As Nikka Costa sings, "everybody got their something".

Creating Creativity: A Q&A with ePrize's Josh Linkner

ePrize is arguably one of the most innovative companies in Metro Detroit, attracting a younger generation of creative professionals and techies. Metromode sits down with founder and CEO Josh Linkner to talk about creativity, entrepreneurship, and realigning the region's approach to its future.

Becoming The Boss: A Q&A with Paul Bartlett

From employee to employer, Paul Bartlett made the jump many dream of but few dare to try. Kittyhawk Studios is an Internet marketing boutique that has attracted A-list clients and a stable of virtual workers. And Bartlett has done it all from the comfort of his vintage Rochester home.

Patrons Of The Scene

To establish a successful creative scene you need a critical mass of topnotch artists and performers, a dedicated local audience and savvy event promoters. Metro Detroit's got plenty of the first but struggles to effectively attract the second because there are only a few of the third. Or so says Walter Wasacz, FilterD's editor and Metromode's cultural connoisseur.

The Art Of Business: A Q&A with Jesse Cory

Internet marketing or hipster art gallery? It's two great tastes in one. Jesse Cory is the brainchild behind both 323 East and Ohm Creative Group in Royal Oak. But the split identity doesn't end there. He also shuttles between Metro Detroit and Brooklyn, NY - doing business in both. Metromode caught up with him to talk entrepreneurship, street art and Kwame mugs.

Early Adopt Or Die: A Q&A with Melih Oztalay

Birmingham-based entrepreneur Melih Oztalay is an Internet veteran. As the founder of SmartFinds Internet Marketing he's witnessed and survived the roller coaster effects of the web-based economy. Jon Zemke chats with Oztalay about innovating, investing, and incentivizing entrepreneurship in Metro Detroit.

Team Detroit

Think of them as a five-headed hydra of creativity and marketing savvy. Dearborn's Team Detroit melded the best and brightest from WPP's top agencies into a single ad shop bent on world domination. Or, at the very least, attracting lots of happy clients. Michelle Martinez gets under their hood and checks out how this engine of ideas operates.

Social Media: Teaching Metro Detroit's Old Guard New Tricks

From technology to business models, change is coming fast and furious, and Metro Detroit is looking for both a digital and generational leg up. Metromode's editor Jeff Meyers sits down with one of the organizers of this weekend's FutureMidwest social media conference to discuss how our region can leverage online tools and better activate its young professionals.

A Company Of Experts

From deli sandwiches to digital advertising, some Metro Detroit companies are reinventing the employer-employee relationship. The result? A happy band of brand experts ...and evangelists.
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