Development News

Northville to develop downtown branding and promotion strategy

Tuesday, January 23, 2007

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Northville

Northville has awarded New Moon Visions a $40,000 contract to develop a branding a promotions strategy for its downtown shopping district.

Excerpt:

During the firm's introduction at a marketing meeting, the volunteer committee - comprised of business owners, city administrators and residents - talked with New Moon representatives about the complex challenge of attracting two audiences to shop downtown: residents of the Northville community and beyond.

Read the entire article here.

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