The year 2010 saw 36 new businesses come to downtown Rochester, for a net
gain of 26 new businesses, dropping the retail vacancy rate to a mere 3
percent, says Kristi Trevarrow, executive director of the
Rochester Downtown Development Authority
"We're pretty proud of that," Trevarrow says.
efforts, incentives and other projects that make downtown more
appealing, including bike racks used by downtown workers, are part of
the DDA strategy to pump up downtown.
The new businesses will be
witness to one of the city's most popular events, the Fire & Ice
Fest, which runs this weekend and becomes a venue for another
business-boosting plan of the DDA: the Sweet Deals discount card.
is the first year that Fire & Ice is running three days, bringing
visitors snow tubing hills, fireworks, and ice sculptures carved this
year in the theme of toys and a light show, among dozens of other
Trevarrow says downtown businesses report this as
being a top sales weekend. The hope is to feel the warmth again come
February when the Sweet Deals discount card will give users 15 percent
off at some 25 downtown restaurants, salons and shops.Source: Kristi Trevarrow, executive director, Rochester Downtown Development AuthorityWriter: Kim North Shine