Michigan International Speedway implements Terracycle upcycling program

Michigan International Speedway is turning its trash into cash for charity now that it has partnered with TerraCycle to recycle its everyday refuse.

TerraCycle upcycles drink pouches, potato chip bags, candy bar, cookie, and energy bar wrappers, pens, markers, highlighters, and other goods not easily recycled that often go into landfills. However, with this program MIS can bypass that and still collect its $200.

In exchange for this material, TerraCycle makes a contribution to MIS Cares, the NASCAR track's charity arm. TerraCycle then uses the debris to create everyday products such as pencil bags, laptop cases, flower pots, and toys.

"Our business development director is always looking for ways to be more green and recycling more involved with what we do," says Dennis Worden, spokesman for MIS. "We have become accustomed to it over the last few years."

MIS Cares raises money and distributes it through grants to non-profit groups in the region, such as Mott Children's Hospital in Ann Arbor, Boys and Girls Club of Lenawee County, Hospice of Lenawee, Boy Scouts Great Sauk Trail Council, Allegiance Heart Center in Jackson, Mich., the Ryan Newman Foundation, and The Conservation Fund.

Source: Dennis Worden, spokesman for Michigan International Speedway
Writer: Jon Zemke

Michigan International Speedway implements Terracycle upcycling program

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