Longtime Ferndale business owner and activist Dean Bach has turned a vacant VFW hall into a new business he hopes will appeal to lovers and supporters of Michigan-made and grown food, drink and products.
Bach, the owner of Ferndale mainstay Dino's Lounge, renovated the space into his vision of an Up North cottage.
His new M-Brew
at 177 Vester St. in downtown Ferndale is cottage on the outside with a wraparound porch and clapboard siding and Up North gas station on the inside, where "guests can stop by for one thing and leave with much more when they discover an array of Michigan-made product to eat, wear or display at home."
The focus of M-Brew is the M, as in Michigan, and on offering only food, drink and products made across the state.
“We live in a great state with great assets and lots of quality products,” says Bach, who is host of the Rib Burn Off fundraiser for the Blues Festival and chairman of the board for the Ferndale Downtown Development Authority.
“From the beginning we decided that M-Brew was going to be entirely Michigan-based -- from the beer that we pour to the food that we serve.” He adds, “With the stuff our state grows and produces, it was kind of a no-brainer.”
M-Brew will serve at least two kinds of brew, its own privately labeled coffee and root beer, and beers from Michigan breweries such as Shorts, Atwater, Founders, MI, Perrin and Liberty Street. Up to 30 craft beer taps are a part of the cozy feel of M-Brew, which has knotty pine paneling and a stone-clad fireplace. To-go beer growlers are a special feature of M-Brew as is stay-in fun in the basement, where there are pinball machines, video games and shuffleboard.
On the food front, M-Brew will serve breakfast, lunch and dinner from a grab & go display to entrees and snacks for eating in or carrying out. Pinconning Pizza, Bruce Crossing Pasties, Garden Fresh Salsa and chips, Smokin' Butts BBQ, Sanders hot fudge, chips and snacks from Traverse City, and dried cherries represent food made in cities across Michigan.
A still-to-come outdoor fire pit will give off the kick-up-your-feet Up North vibe.
The official opening day is Aug. 1, but a soft opening began about two weeks ago.
"Michigan has great products year round, whether it is something to eat or something cool to own. We will be bringing in more carefully selected items as we get up and running,” Bach says. “Beyond that, supporting Michigan-made means your dollars stay in Michigan and help support our comeback economy. We’ve supported local all along, but as the economy gets better -- especially as it gets better -- we can’t lose sight of continuing to support local. It needs to be what we do.”
Source: Dean Bach, owner M-Brew and Dino's Lounge
Writer: Kim North Shine